Each search result now has a up and down arrow next to it allowing you to personalise your search results for any search term. Really taking search to a brand new level.

Even more powerful than that is the fact that you can now add any web page into the search results simply by going to the footer and clicking Add a result – see the screen shot below for an example where Audi now appear above BMW -  I am sure you could play a couple of tricks on Corporate marketing departments with this one.

More importantly than all this is you can also see what other users have suggested or bumped up the search rankings for the search term you are looking at just by click See all notes for this SearchWiki.

It is going to be very interesting to see on where Google takes this technology and how much it will affect the natural search listings over time. In the same way sites like Digg and Sphinn take user votes and authority into consideration when ranking search results, is Google handing some of this power back to the Users is Google search going social?

What impact will this have one SEO as industry probably not much short term but long term it does pose some interesting questions.

Check out the SearchWiki demo by Google Engineer Amay below