Stop Parking Your Domains
I have spent a lot of time over the last few weeks looking for good domains for a number of projects for One Result and nothing annoys me more than not only finding the perfect domain name is registered but that it is being pointed at a worthless domain parked page.
Recently domain expert Gary Taylor of 3AC joined One Result as our new operations director and we have been discussing parked domains in great detail.
I understand why people buy domains and sit on them, I have experienced first hand the return on investment purchasing a great domain can provide but why oh why in this day and age with numerous hosted CMS options and pretty much anyone being able to build semi decent looking web presence do people not put some effort into developing their domain.
Even if you just built a 5-7 page micro site based on wordpress with some good content themed around your domains topic you will be building some level of trust and authority with Google that will ultimately increase the value of your domain further.
In my opinion there is no excuse for not developing domains in your portfolio and anyone with half a brain looking to purchase domains will value the fact there has been an actual web site on the domain for the previous x years rather than a parking page that will have probably only earned you 32 pence per year.
We have recently taken on a Trainee Web Developer at One Result and he has spent the last month learning the basics of building sites and is now building out our domain portfolio into cross linked micro sites at an alarmingly quick rate.
So domainers get building and add another 30% to the value of your portfolio.